Work > Select Case Studies > HGTV HOME
From On-Air to On-Shelf, Bringing the HGTV Brand into New Products & Experiences
HGTV, the #1 home-related network, retained G+G to expand its on-air and online brand into the consumer products market. Working with licensing agency The Beanstalk Group, G+G created the positioning strategy and identity system for the new brand, and designed a consumer products packaging and POS program that positioned HGTV as an "expert voice" in gardening, home repair, and landscaping products. G+G is also developing design filters and inspirational guidelines for the development of smart, solution based products.