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From On-Air to On-Shelf, Bringing the HGTV Brand into New Products & Experiences

HGTV, the #1 home-related network, retained G+G to expand its on-air and online brand into the consumer products market. Working with licensing agency The Beanstalk Group, G+G created the positioning strategy and identity system for the new brand, and designed a consumer products packaging and POS program that positioned HGTV as an "expert voice" in gardening, home repair, and landscaping products. G+G is also developing design filters and inspirational guidelines for the development of smart, solution based products.

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HGTV HOME
HGTV HOME
HGTV HOME
HGTV HOME
HGTV HOME
HGTV HOME
HGTV HOME