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From Media Brand to Consumer Products Brand: Delivering the Authentic Outdoor Experience

G+G worked with Field & Stream on various phases of a re-vamp and re-launch of the 130 year old sportsmen's brand. G+G developed the brand positioning and presentation of the brand used to secure partners & licensees. The brand has been positioned as an authentic provider of "Superior Gear For Sportsmen" for "Every Field, and Every Stream.

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Field & Stream
Field & Stream
Field & Stream