Work > Select Case Studies > Field & Stream
From Media Brand to Consumer Products Brand: Delivering the Authentic Outdoor Experience
G+G worked with Field & Stream on various phases of a re-vamp and re-launch of the 130 year old sportsmen's brand. G+G developed the brand positioning and presentation of the brand used to secure partners & licensees. The brand has been positioned as an authentic provider of "Superior Gear For Sportsmen" for "Every Field, and Every Stream.