Graj + Gustavsen
Work > Select Case Studies > Denizen from Levi's

Creating a Brand New Brand for Levi's

Graj + Gustavsen created the Denizen brand for Levi's Strauss & Co. as a global jeans brand for a new generation of "status seekers" in emerging markets including China, India, Mexico and Brazil. The brand was rolled out in 2010 and is now the core jeans brand at Target, positioned as jeanswear for the whole family.

Close Story

Denizen from Levi's
Denizen from Levi's
Denizen from Levi's
Denizen from Levi's
Denizen from Levi's