Graj + Gustavsen
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Crafting a New Tool Experience for Sears

Sears engaged G+G to rethink and redesign the tool department, anchored by Cratfsman tools. G+G created a fresh new experience based on hands on interaction, story telling, and a new merchandising system that help to organize parts and supplies. A key feature of the redesign was the creation of a store-within-store environment "where tools rule".

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Sears Tool Territory
Sears Tool Territory
My First Crafstman