Graj + Gustavsen
G+G In The Media > Brooks Brothers
Strategic Branding Experts, Graj + Gustavsen, Retained by Brooks Brothers
March 7, 2011

Graj + Gustavsen (G+G,, an integrated branding firm known for building consumer brands, today announced that it has been retained by Brooks Brothers ( to advise the Company on strategic branding initiatives.

“As the first provider of ready-to-wear fashion in America and the inventor of the classic button-down shirt, Brooks Brothers is a truly iconic brand that has shaped the American style of dress,” said Steven Sicular, Managing Partner, Creative of G+G. “We are thrilled to be working with Brooks Brothers as they continue to build on their tremendous heritage.”

Lou Amendola, Chief Merchandising Officer, Brooks Brothers, stated, “We are excited to be working with the team at Graj + Gustavsen. Their deep expertise in consumer brand positioning and insight into market trends made them the ideal partner as we continue to explore brand building opportunities for Brooks Brothers.”

About Graj + Gustavsen

Graj + Gustavsen is a New York based strategic and creative branding firm. For over 20 years, G+G has partnered with brand owners, investors and operators to successfully maximize broaden value by creating, extending and rejuvenating businesses and brands. For more information, please visit

About Brooks Brothers

Established in 1818, Brooks Brothers has long been a fashion innovator. Brooks Brothers was the first to offer ready-to-wear clothing and has continued throughout its history with iconic product introductions including: seersucker, madras, the non-iron shirt and the original button-down collar. Nearly two centuries later, Brooks Brothers is proud to uphold the same traditions and values and to be the premier lifestyle destination for ladies and gentlemen from every generation. Since its founding 192 years ago in New York, Brooks Brothers has become a legendary international retailer with nearly 400 stores in 17 countries while maintaining a steadfast commitment to exceptional quality, style, service, and value. For more information, please visit